Chery Master Pakistan Opens Bookings for All‑Electric Chery Q at PKR 1.5 Million
Chery Master Pakistan has begun taking bookings for its new all‑electric Chery Q, priced at PKR 1.5 million, ahead of its launch at the Pakistan Auto Show on 18 September 2026.
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Automobile sector benefits from new electric model launch; Buy bias on related auto stocks.
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Open on Business Recorder## Booking Launch
Chery Master Pakistan announced that bookings for the Chery Q are now open at a price of PKR 1.5 million. The official launch will take place at the Pakistan Auto Show on 18 September 2026, where full pricing and commercial terms will be disclosed.
## Vehicle Highlights
The Chery Q is positioned as an urban‑focused electric car offering a spacious cabin, with a 1,811 mm width and a 2,700 mm wheelbase—larger than most C‑SUVs in the market. It provides 152 mm of rear knee room, catering to families and city commuters.
Key technology and safety features include:
- Electric rear‑wheel drive with a 42.7 kWh battery delivering up to 400 km (NEDC) range and an efficiency of 9.4 km/kWh. - Mobile‑app control, voice command, and 6.6 kW vehicle‑to‑load (V2L) capability. - Six airbags, Level‑2 ADAS with 21 functions, a 540° high‑definition camera, automatic parking, three driving modes, and a 15.6‑inch 2.5K display supporting Android Auto and Apple CarPlay.
## Cost Advantage
At an annual mileage of 20,000 km, a conventional petrol car would incur fuel costs of roughly PKR 488,000‑569,000, whereas the Chery Q would cost about PKR 30,000 when powered by solar energy, highlighting a substantial reduction in running expenses.
## Market Context
EV sales in Pakistan surged 257 % from FY 2024‑25 to FY 2025‑26, rising from 1,839 to 6,560 units. Solar PV imports reached 17 GW in 2024, more than double the previous year, supporting the growth of electric mobility.
The country’s petroleum import bill stood at US$16.86 billion in FY 2025‑26, underscoring the potential macro‑economic benefit of shifting to electric vehicles.
## Partnership Background
Chery, China’s leading automobile exporter for 23 consecutive years, partners with Master Group—an established Pakistani conglomerate with over 60 years in automotive and industrial sectors. Master Group operates 14 3S dealerships across eight cities and plans to expand to 20 dealerships in 12 cities within six months. The joint venture leverages Chery’s global technology and Master’s local manufacturing, localization, and distribution capabilities.
## Outlook
The launch of the Chery Q adds a competitively priced, high‑spec electric option to Pakistan’s automotive market, aligning with the country’s broader EV transition and efforts to curb fuel imports.
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